Where Scents Become Stories
Every candle we make is inspired by real places, real moments, and real people we love. This is the heart behind HOLIDAY.
Meet the Maker
Dr. Amy Varble is a pediatric dentist based in St. Louis, Missouri—but her most cherished roles are mom to Calvin and Frannie, and wife to Dr. Zac Varble. What began as a personal pursuit to create clean, safe candles for her home quickly grew into a heartfelt business.
Inspired by her love of thoughtful design and meaningful moments, Amy began pouring candles as gifts for family and friends. The response was immediate and enthusiastic, leading to the creation of HOLIDAY by Martha Candle Co.
The brand is lovingly named after Amy’s grandmother Martha, a woman who lit up every room she entered. Today, Amy continues her legacy by crafting candles that celebrate the places and memories her family holds dear—so you can enjoy them, too.
Why We Pour
HOLIDAY was born out of a desire to slow down, savor the moment, and fill your space with more joy. Our candles are more than fragrance—they’re a reminder of the places and people that light us up inside. Whether you’re reliving a favorite memory or creating new ones, our scents help set the tone.
What We Stand For
Safe Ingredients
We only use high-quality coconut apricot wax and clean fragrance oils—no phthalates, no parabens, no toxins.
Small-Batch Made
Each candle is poured by hand in St. Louis, Missouri for quality you can feel in every flicker.
Feels Like Home
Our scents are designed to transport you—right from your living room.
Heartfelt Gifting
Whether it’s a hostess gift or just because, our candles are made to be shared and remembered.
